ReferenceUSA® is a powerful online research tool from Infogroup® that provides New Jersey residents with instant, real-time access to accurate, in-depth information on 17 million U.S. and Canadian businesses, 210 million U.S. residents and 12 million Canadian households. It is very easy to navigate, so even computer novices will feel at ease searching ReferenceUSA.
ReferenceUSA® offers services for a number of groups, including small-business owners, entrepreneurs and job seekers.
Small business owners and entrepreneurs can conduct powerful market research. Users can select a location and do a radius search to look up the number of similar businesses in the area. Users can also check the strength of the competition with years in business and credit rating, as well as search for businesses to buy or connect with fellow business owners.
Job seekers can locate and research companies, allowing them to prepare for interviews or gain some insight on the companies they would be interested in working for. ReferenceUSA offers details on 14 million U.S. businesses including 200,000 human resource contact names, business descriptions, company size and website links to job postings.
Weekly webinars are scheduled from January to March 2013 focused on providing an overview on how to utilize ReferenceUSA for your particular purposes. The webinars are as follows:
Search Essentials: the basics of ReferenceUSA
This hour long session will cover all the basics of getting started with ReferenceUSA. The training will cover the Four Essentials you would want to know in order to be successful using the resource. This is also a great opportunity for current users to learn some new tips, tricks, and techniques. Register here!
Uncovering the Hidden Job Market: Career Search Strategies using ReferenceUSA
Thinking about changing careers, returning to the job market or just starting out in the job market? Then this is the webinar for you! Attendees will learn how to use ReferenceUSA as part of their career searching strategy. Some key topics will including the importance of having accurate information for applications and resumes, creating engaging cover letters, assembling a network of references and referrers, finding key persons at a business to act as mentors, building datasets of potential employers based on skill set, work history and preferences as well as how to prepare for interviews and interactions through thorough research. Register here!
Start, Manage, Grow! Your Business using ReferenceUSA
Entrepreneurs and business owners will learn how to use ReferenceUSA to find the mission critical information necessary to start, manage and grow a business. Some key topics include understanding community demographics, conducting competitive analysis, sourcing new employees, locate hard to find vendors locally and nationally, finding investors and venture capitalists, and much more. Register here!
People, people who seek people…prospecting with ReferenceUSA
ReferenceUSA is a terrific resource for finding information on prospects for charity drives, fund-raisers as well as business contacts. In this session you will learn how the data is compiled as well as some of the basic applications to build useful datasets. Then see how to create more complex search strings to gain powerful insights into putting the information to work for you. Register here!
ReferenceUSA Consumer & Lifestyle Data
Ever wonder how marketers and advertisers ‘target’ specific messages to you? Find out how you access the same type of data for your neighborhood or city. Anyone who is interested in understanding the purchase preferences of a community will find this data both interesting and informative. Learn how to navigate this section of ReferenceUSA and then apply the data to your needs. Register here!
Data Visualization is the next BIG thing in data. Going beyond static lists of information, ReferenceUSA can help you ‘visualize’ data elements on a map. Great for understanding how locations relate to each other or seeing densities within a specific area, the ReferenceUSA mapping tools give you a new and powerful way to better understand the landscape. Learn how to build a map to display results and how to manipulate the mapping tools to your advantage. Register here!